February 21, 2024

Sridhar Ramaswamy, who led Google’s advertising division from 2013 to 2018, said Microsoft and Google recognize that their current search business may not survive. “Advertising walls and seas of blue links are a thing of the past,” said Mr Ramaswamy, who now runs Neeva, a subscription-based search engine.

Amazon has a larger share of the cloud market than Microsoft and Google combined, and while it has been working on artificial intelligence technology for years, its pursuit of chatbots has been less public than the other two.

But in January, Amazon expanded its partnership to make it easier to offer Hugging Face to customers, weeks after Amazon CEO Andy Jassy corresponded with Mr. DeLange of Hugging Face. software.

As the underlying technology known as generative artificial intelligence becomes more widespread, it could spark new ideas in e-commerce. Late last year, Manish Chandra, chief executive of Poshmark, the popular online second-hand store, found himself daydreaming on a long-haul flight from India about chatbots building profiles of people’s tastes , then recommend and buy clothes or electronics. He imagines grocery stores fulfilling recipe orders instantly.

“It becomes your mini Amazon,” said Mr. Patel, who has made integrating generative artificial intelligence into Poshmark one of the company’s top priorities for the next three years. “This layer is going to be very powerful and disruptive, almost unlocking a new retail layer.”

But generative AI is causing other headaches. In early December, users stack overflow, a popular social network for computer programmers, began posting substandard coding advice written by ChatGPT. Moderators quickly banned the AI-generated text.

Dennis Soemers, the site’s moderator, said part of the problem was that people were posting this questionable content much faster than they could write the posts themselves. “The content generated by ChatGPT looks trustworthy and professional, but often it’s not,” he said.

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