The rise and ubiquity of video content have been one of the most transformative stories of the century. It would have been difficult to imagine two decades back that people would be able to watch videos on demand. Yet, here we are in 2020 where optimal internet speeds and a vast video platform have made the video watching experience come alive.
To make sure people actually discover the content put out by creators, publishing on platforms like YouTube becomes important. YouTube should be at the centre of any given brand’s video marketing strategy. The sheer volume of people using YouTube and their wide range of attributes makes it a dream for a company looking to find its speck of audience. The diversity of the audience on YouTube is a crucial reason why it’s so important.
Success on YouTube can sometimes seem dependent on abstract factors. There is definitely something about video content that requires a little more creativity. Whether it’s having the right video narrative or using the right set of audio & visuals to stimulate the target audience more, many different factors come in to make videos of what they are.
However, there are other more quantifiable factors that can make videos more discoverable on YouTube.
In this article, we study how SEO tools can help grow the YouTube rankings of a video and get more people to watch the content.
Keyword Research Tools
Like Google Search, YouTube also gives a lot of importance to the keywords being used by the creators. The presence of certain keywords in the title and description of a video can change a lot.
Keyword research tools such as Google Keyword Planner, Semrush, and so on, are great at suggesting keywords pertaining to a given topic. While writing the title and description of videos, creators can use keyword tools to identify words and phrases related to the premise of their content. This can significantly improve the ranking a video gets on certain searches on YouTube.
Google Trends is another great tool as it allows people to see the kind of topics which are getting the most traction.
When creating a video, it is important for creators to know whether their content has a demand in the market. With an obvious demand, there is a greater chance of the video getting a lot of traction. This is where a tool like Google Trends helps. It gives users a lowdown on exactly what the people are searching and the volume of people interested in a given topic.
In conclusion, this article covers some key ways SEO tools can be used to optimize YouTube rankings. These tips are important for creators looking to get traction from their audience. In order to get that initial lift-off, getting good SERP presence on YouTube is vital.
About the Author- Gaurav Heera is a well-known video creator and SEO strategist. He currently works as a guest lecturer at Delhi Courses Academy. The training institute is highly regarded for its digital marketing course amongst other programs in cybersecurity and business analytics.
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