May 29, 2023

I’m a little disappointed that Apple didn’t name the yellow color it splashed on the iPhone 14 and iPhone 14 Plus. It’s just yellow, or a yellow iPhone 14. At least True Dark Blue gets “Midnight,” but Apple apparently isn’t interested in anything like “Banana Yellow,” “Sunflower Yellow,” or “Merengue Yellow.”

Look, it’s not just me. More than one person inquired about the name after I unboxed the gleaming yellow phone and showed it to colleagues and colleagues. They’re also sad that Apple didn’t go the Samsung route and name it “lemon yellow,” like Samsung’s “Bora Purple,” which when translated into Korean means “purple purple.”

Apple iPhone 14 is yellow in sunlight. (Image credit: Future/Lance Ulanoff)

The new color variants were quietly unveiled on Tuesday (March 7), bringing the total number of iPhone 14 color options to six. It brings bright yellow backs, polished yellow metal straps, and new pale yellow wallpapers to the iPhone 14 and iPhone 14 Plus. Pre-orders begin March 10, 2023, and ships March 14.

Other than a cheerful new look, this iPhone 14 is no different (no new shades for the iPhone 14 Pro and iPhone 14 Pro Max). There’s the same dual 12MP rear camera system and front-facing 12MP TrueDepth camera; the same 6.1-inch Super Retina XDR display; and the same last-gen A15 Bionic CPU. It’s just as good now as the iPhone when I viewed it in a different color.

Apple iPhone 14 yellow

Apple iPhone 14 yellow border. (Image credit: Future/Lance Ulanoff)

My point of view

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