The iPhone 14 and iPhone 14 Plus appear to be getting a new yellow color option soon, along with the current blue, purple, midnight (black), starlight (cream) and red colors – which Apple hopes may boost both iPhones. The phone sold cheaper iPhone 14 models.
This comes from a source on a Chinese social media network Weibo (opens in a new tab) pass Mike Otakara (opens in a new tab) and mike rumors (opens in a new tab). While the original whistleblower doesn’t have much of a track record, MacRumors does — it says it heard that Apple plans to hold a product event next week.
While we can’t be certain of any rumors or leaks until it’s actually confirmed, Apple is adding new iPhone colors this time of year in the form of green for the iPhone 13 last year and purple for the iPhone 12 the year before.
all yellow
As in the past, the goal here is to boost iPhone 14 and iPhone 14 Plus sales. We’re now halfway through the launch of another iPhone — the iPhone 15 — so it’s time to try and generate more interest in the current handsets.
This is especially important for the iPhone 14 Plus. Although it was launched to replace the iPhone 13 mini, which was almost impossible to remove from the shelves, the word on Apple Street is that not many people bought the iPhone 14 Plus.
This is perhaps not surprising considering both the iPhone 14 and iPhone 14 Plus are using last year’s Apple A15 Bionic chipset. Even Apple itself seems to prefer the iPhone 14 Pro and iPhone 14 Pro Max.
Analysis: More Colors, Please
It’s perhaps a little surprising that the new colorways have such an impact on the device’s appeal — after all, every internal component remains the same. The yellow iPhone 14 will still run at the same speed and take the same quality photos and videos.
Perhaps this isn’t surprising at all: Gadget aesthetics matter, and at least for some people, the look and feel of your phone is a major consideration when weighing upgrade options. This shade of yellow is sure to make your iPhone look even more distinctive.
We’re not entirely convinced by the idea of yellow as a smartphone color. It’s not something you see very often, and it immediately makes us think of various bodily fluids. On the plus side, there’s sunshine and…err… LEGO minifigure connotations? Or the Simpsons?
We can be sure that Apple’s design team can be trusted to create an eye-pleasing shade of yellow. More color options are always good for consumers, and we should be hearing about the new iPhone 14 in the coming days.
