October 3, 2023

On the first day of this year’s Mobile World Congress, we participated in a Q&A session moderated by several members of Oppo’s senior product and strategy team, and we were invited to shed light on the company’s current stance on the foldable market and why it feels like the time has come. This technique is suitable for penetrating into the mid-range space.

Even though we’ve been able to afford to pay for foldable devices for about three years, the materials, engineering, and hardware used for such devices still make them significantly more expensive than similar-spec alternatives without bending over.

A week before MWC 2023, Oppo released the world’s first foldable flip phone, the Oppo Find N2 Flip. Despite the great value of a foldable smartphone (£849 in the UK), its price still puts off many users who would otherwise appreciate the convenience of having a compact foldable phone in their pocket.

Oppo Find N2 Flip Cover (Image credit: Future | Alex Walker-Todd)

When asked if there was room for a foldable or clamshell phone in the mid-range price range, Billy Zhang, Oppo’s vice president of overseas sales and service, had a lot to say in his answer.

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