We’ve seen several price leaks for the Samsung Galaxy S23, but they didn’t stop before the phone’s expected announcement on February 1. We now have pricing information for Turkey, Germany and India.
Even if you don’t live in those countries, these are great indicators of how a phone will be priced around the world.For example in Turkey (from Roland Quandt (opens in a new tab) pass notebook check (opens in a new tab)), the Galaxy S23 phone will cost significantly more than its predecessor, the Galaxy S22.
The cheapest Galaxy S23 model will apparently start at 50,000 Turkish Lira – or about $2,660 / £2,145 / AU$3,740, which is a lot of money. The main reason is high taxes on imported electronics.
germany and india
Elsewhere in the world, rumored German pricing for the Galaxy S23 phones emerged on Win the future (opens in a new tab) (pass GSM Arena (opens in a new tab)). Pricing starts at €949 (S23), €1,199 (S23 Plus) and €1,399 (S23 Ultra), up around €100 each from its 2022 predecessor.
And finally the pricing for India, according to MySmartPrice (opens in a new tab) (pass notebook check (opens in a new tab)) will also be higher than what we’ve seen pricing for the Galaxy S22. According to reports, the S23 series will start at INR 79,999.
All of these leaks suggest that you’ll pay more for the Galaxy S23 than you’ll pay for the Galaxy S22, though that information has yet to be confirmed — even though Samsung already offers plenty of deals on the Galaxy S23.
Analysis: Price Matters
Rumors of Galaxy S23 pricing have not been particularly consistent so far, though Samsung appears to be able to at least match Galaxy S22 pricing in the US. Elsewhere, as you can see above, it looks like a different story.
Pricing leaks in Australia and South Korea suggest that the 2023 phones will cost slightly more than their 2022 counterparts. This lines up with leaks from Germany and India, while Turkey is a bit of an anomaly.
Of course, various factors affect pricing, including taxes and manufacturing costs, and they’re not entirely within Samsung’s control. However, the company knows it needs to launch attractively priced phones to attract buyers.
For example, when you consider that the Google Pixel 7 starts at $599/£599/AU$999 (in line with the Pixel 6), Samsung will have to come up with a very special smartphone to justify the extra money. There is a price to pay.
