Mr Noren is concerned, he said, when he now goes to events at MSG’s venues, his face is still being tracked and his behavior closely monitored.
Woodrow Hartzog, a law professor at Boston University, predicts that as more and more cases involve businesses scanning customers’ faces, people will play “whack-a-mole” and look for protections in the old law. Professor Hartzog said facial recognition technology should be banned because while it could be used in beneficial ways, such as to spot security threats, it could also inevitably be used in offensive ways.
“A habitually bad fan can be spotted almost instantly,” he said. “But in each of these worlds, it’s also true that those in power can use facial recognition to spot anyone who criticizes them or who they don’t like, so that power can use it against us all indiscriminately.”
Alan Greenberg is a Jerry Seinfeld fan. He is also representing, through his Greenberg Law PC firm, a fan who sued Madison Square Garden after he was assaulted at a Rangers game. That means it might be difficult for him to play Seinfeld at MSG Entertainment’s Beacon Theater.He sued, so he had a preliminary injunction in hand while attending the show — but he also grow a beard Trying to evade facial recognition.
Lawyers may not be the most sympathetic victims, and their need for entertainment may not be the most compelling reason. But Mr Greenberg said their plight should raise alarm about how use of the technology spreads. For example, businesses may block people based on their political ideology, comments they make online, or who they work for.
“Lawyers may not be the most favored category,” he said, “but it could extend to any other category of individuals.”