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February 9, 2023

As convenient as couch shopping is, buying clothes online is a risky proposition unless you already know exactly how they fit. Returning an item that you picked up from online delivery that was too large or too small is a hassle.

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Amazon is about to change all that with an experiment at two locations.

The fitting room inside Amazon’s new concept clothing store may just be the solution to finding the perfect fit. Amazon is combining its online shopping experience with Amazon Style, a revamped high-tech brick-and-mortar fitting room.

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Here you can try on and buy clothing, shoes, and accessories for the same prices you would pay on Amazon.com.

Here you can try on and buy clothing, shoes, and accessories for the same prices you would pay on Amazon.com.
(Amazon)

How a fitting room works

The concept stores in Glendale, California or Columbus, Ohio offer clothing, shoes and accessories for men, women and kids in new and unique ways.

When you shop at Amazon Style, you start by browsing the options on offer, then use your phone to scan the QR codes of any items you want to try on. Duplicate products are not displayed in the store, and each product has only one size.

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When you’re ready to acclimate, click “Start a Room” on your Amazon app

Once you’ve finished finding and scanning, you can select “Start Room” on the Amazon app. After a few minutes, the app alerts you when your room is ready, and you’re transported to your styling room where you can try on, rate and request more items.

Once you've finished finding and scanning, you can select

Once you’ve finished finding and scanning, you can select “Start Room” on the Amazon app.
(Amazon)

You can unlock your room with your app. All of the items you choose will be waiting for you in your fitting room, plus a few extra items for the staff to pick that they think you might like.

Let’s say you want to request more items or different sizes. In this case, you simply use a touchscreen located in the fitting room and your items are delivered to a closet next to the underwear rack in the room.

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Once you’re done, you can go straight to checkout and pay with your Amazon account.

Can I book a styling room in advance?

Yes, you can book a styling room in advance.you can surf the internet amazon.com Book a styling room before you even hit the store. Once you arrive, the room is set up for you, with your name on it, and you can add more from the main screen in the shop or styling room.

What brands does Amazon Style carry?

The following brands are featured at the Amazon Style store in Glendale and Columbus:

  • Allegra K
  • blank new york
  • calvin klein
  • champion
  • CRZYoga
  • sweet life
  • ecological fish
  • equipment
  • good guy brand
  • Joey
  • Lacoste
  • Levi’s
  • Logitech
  • Peacock
  • Rebecca Taylor
  • steve madden
  • drop
  • Tommy Hilfiger
  • Graham & Spencer Velvet
  • Vince

Will Amazon Style appear elsewhere?

Amazon has not yet announced whether they will have Amazon Style stores in other locations. Still, it might be a good idea for them to think about it.

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They have opened multiple Amazon Go stores across the country, where shoppers can buy items and have their Amazon account automatically charged when they leave the store. Amazon Fresh and the tech giant’s nationwide acquisition of Whole Foods Market immediately make them serious grocery competitors to the familiar chain.

The online retail giant has remained mum about its plans for future Amazon Style stores. This innovation seems like an obvious one, since it saves your perfect fit to the Amazon app so that future online purchases can be delivered to your door just right.

The online retail giant has remained mum about its plans for future Amazon Style stores.

The online retail giant has remained mum about its plans for future Amazon Style stores.
(Amazon)

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