The OnePlus team has been celebrating its 9th anniversary in China, and as part of the event, we received an official teaser of the upcoming OnePlus 11 flagship phone, which is expected to launch in early 2023.
Although we don’t see many trailer (opens in a new tab) (pass GSM Arena (opens in a new tab)), we do see a large camera bump on the back of the phone, with Hasselblad camera branding (this is the camera company that OnePlus has partnered with in recent years).
A rough translation of a OnePlus post on Chinese social network Weibo suggests that we’re on the verge of getting a “future performance leader” that will “challenge many impossibilities in the industry” — so take your word for it.
One company, two brands
During the anniversary celebrations, there was a lot of talk about the recent merger of OnePlus and Oppo: Oppo has apparently invested heavily in OnePlus products as part of a single company’s future “dual-brand” strategy.
This means that the Find and Reno phones made by Oppo will continue to appear alongside the OnePlus lineup, although it remains to be seen how different these devices will be in the future.
We’ve seen plenty of rumors and leaks about the OnePlus 11, including renders showing the phone in black and green. OnePlus typically unveils its flagships in the early months of the year, but the teaser simply says that the OnePlus 11 “will be released soon.”
Analysis: New year, new OnePlus
The first OnePlus phone debuted in 2014, and the early goals were simple: specs and build quality very close to high-end flagships, at prices well below the iPhones and Galaxy’s in the market.
Over time, OnePlus gradually abandoned this strategy and produced more expensive phones, while launching the OnePlus Nord series to further reduce the pricing scale and provide better value for money for mid-range phone buyers.
With the merger with Oppo now complete, OnePlus has an opportunity to reset and decide exactly what it wants from its high-end phones. The 2022 OnePlus 10 Pro offers a great experience at a reasonable price, but it has its drawbacks.
From everything we’ve heard about the OnePlus 11 so far, it sounds like it’s got the specs and improvements to match anything Apple, Samsung, or Google has planned for 2023 — but, as always, pricing will be crucial. important.