January 29, 2023

Black Friday (BF) sales continue to attract large numbers of shoppers despite inflation and Russia-Ukraine conflict raising the cost of living, new Black Friday (BF) research shows adobe (opens in a new tab) and sales force (opens in a new tab).

According to reports digital economy (opens in a new tab)sales at brick-and-mortar stores could rise, Walmart reported in the first quarter of 2022 that its e-commerce growth had slowed to as low as 1%, but economic pressures had little impact on Black Friday online sales, Adobe claims Americans $9.12 billion was spent online on Black Friday in 2022 alone, a 2.3% increase over 2021.

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