If you like the idea of watching Netflix movies and shows before they’re released to the general public, then you’ll want to be a part of the Netflix Preview Club: a group of subscribers who get early access to content in return for comments and feedback.
according to wall street journal (opens in a new tab) (pass technology crisis (opens in a new tab)), the club is opening its doors. About 2,000 people are currently enlisting, but by early 2023 that number will rise to tens of thousands, drawn from all over the world.
“Netflix is working hard to ensure that every dollar spent on content generates the highest levels of member attention and engagement across its 223 million-strong global subscriber base, and as the streamer scrutinizes content spend more closely and focuses more on profitability ,” the Wall Street Journal wrote in the report.
need more humor
The existence of the Netflix Preview Club — a program similar to those operated by the likes of Amazon Prime Video and Hulu — has previously been type (opens in a new tab)The practice of getting feedback on movies and TV shows in advance is certainly nothing new, but Netflix seems to want to expand its system.
Apparently, based on early viewer feedback, more humor will be added to the 2021 Netflix film, “Don’t Look Up.” It went on to break weekly viewing time records for the streaming service and was nominated for four Oscars.
It’s unclear how people are selected to be part of the Netflix Preview Club, but we recommend keeping an eye on your email inbox. Presumably, Netflix will want to make sure it gets a lot of subscribers to listen to feedback.
Analysis: Valuable Feedback
While previews are common in the entertainment industry, it’s interesting to see how Netflix’s early reviews and feedback work. Netflix employees also played a role in vetting content in advance, according to the Wall Street Journal.
A platform like Netflix has the advantage of a lot of user data: what people are watching, how fast they’re watching, what they want to watch next, and even at what point in a movie or show people drop and drop watching something.
These are valuable feedback when it comes to making sure something succeeds rather than fails. According to the new report, creators “generally have the ability to decide which changes to make” — and it doesn’t sound like they’re forced to make any changes.
How much to change also depends on how much spare footage the production team has available: reshoots are expensive and inconvenient, so they’re unlikely to put in the effort and expense to get them unless they encounter a genuinely negative reaction.