October 3, 2023

Elon Musk took to Twitter on Wednesday to launch a new Twitter merch showcase, taking a swipe at critics and former employees of his company.

A day after Musk spotted and displayed a wardrobe full of “Stay Sober” T-shirts at Twitter headquarters — a catchphrase often used by those on the ideological left — the new Twitter boss redesigned and displayed a A new “Stay at work” shirt.

“Great new twitter merch!” he captioned the photo.

Tesla CEO Elon Musk is pictured at the North Sea 2022 (ONS) conference in Stavanger, Norway, on August 29, 2022, with his post on November 24, 2022. To a T-shirt on Twitter that says “Stay at work”.
(Twitter/@elonmusk/CARINA JOHANSEN/NTB/AFP via Getty Images)

The new design could just be a meme, a reference to Musk’s changes or work policies at Twitter. After he took over the platform, Musk ended remote work for employees, a convenience that has been widely used during the coronavirus pandemic.

Elon Musk reveals ‘secret closet’ full of ‘stay awake’ T-shirts at Twitter HQ

In a Nov. 9 mass email, Musk said there was “no way to beautify information” and that employees should expect changes in office policy.

The email purportedly stated that Musk would stop working remotely and would require employees to work at least 40 hours a week in the office. Any exceptions would require his personal approval, according to Bloomberg.

Elon Musk bought social media company Twitter for $44 billion.

Elon Musk bought social media company Twitter for $44 billion.
(Rafael Henrique/SOPA Images/LightRocket via Getty Images)

He responded to those demands in an all-hands meeting with Twitter employees, Platformer executive editor Zoe Schiffer reported in a tweet.

“If you can come to the office in person and you don’t show up, you can accept your resignation,” he said on Nov. 10.

The changes came within two weeks of Musk completing his $44 billion acquisition of the company.

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On Tuesday, Musk posted a video of him and another person discovering a “secret closet” full of shirts with the caption: #StayWoke.

“We are here [merchandise] Thing, a whole closet full of labels,” Musk said. An unidentified person added off-camera: “A secret closet.

The segmented image of "wake up" T-shirt found in a closet at Twitter HQ.

A split image of a “Wake Up” T-shirt found in a closet at Twitter headquarters.
(Twitter / @elonmusk)

After the acquisition, critics expressed concern that Musk’s push for “free speech” on the platform would lead to discrimination, insults and fake news.

Musk has since emphasized that “hate speech impressions” have dropped by a third, an honor he credits to the rest of Twitter’s employees.

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Others criticized Musk’s decision to reinstate previously banned users such as former President Donald Trump and the satirical site Babylon Bee.

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