The days are long and you can’t be everywhere. Have you thought about collaborating with a web editor? Promoting your business expertise on the Internet, giving it visibility every day while meeting the expectations of your customers requires a lot of time and knowledge. If you dream of being able to delegate content writing to someone you trust without losing control, you will enjoy this article. You’ll find that the answer to your woes is a lot simpler than it looks, and surrounding yourself with the skills of a web writer feels like a timely partnership. So, let’s see right away how this job, often misunderstood, will not only make you save precious time, but also allow you to speed up your business and where to find a rare pearl. Let’s go!
Enhance your business expertise thanks to the Web Editor
Your presence on the net testifies to your desire for visibility and you are right. Yes, but now, to be visible and within everyone’s reach, it is not enough to have a pretty storefront and a cracking business expertise to receive a lot of visits. This is all the truer if the entrance to the shop (ranking on a search engine) is found in the depths of nowhere (understand from the 2ndresults page or worse). In order to highlight its professional know-how, products and services must regularly be showcased and promoted. This is why well-timed updates over the seasons, activities or news actively participate in the web strategy. Attracted by these publications, fond of renewal, Google robots accelerate the frequency of their visits.
The web editor knows it, to improve natural referencing (SEO), nothing beats a virtual store that regularly brings its showcase to life with quality content. In addition to reassuring visitors, this varied information around the activity brings added value to Internet users, which has the effect of strengthening business expertise on the Web. Obviously, partnering with a web editor is one of the first cards to play when embarking on an SEO strategy. It is a low-cost solution allowing in a few weeks to:
- strengthen its notoriety;
- enhance its positioning on search engines;
- improve your organic traffic;
- to pass on this great synergy to the increase in its turnover.
Delegate content writing while maintaining control
Work hand in hand to promote the values of the company
Professional Wikipedia page creation services will soak up the values of the company and before writing for you, he will have to slip in a little. The web editor is a born observer. On the other hand, the more elements you communicate to him, the more efficient he will be in his missions. Supported by valuable information, it will be able to synchronize all the better with your image in order to arouse the interest of readers.
Understand who hides behind the “persona”
Obviously, the impact of his writings will be conditioned because he will have taken your readership into account and followed your editorial line. This is what is called in marketing jargon the knowledge of the “persona”, from the Latin personae or “to speak through”. Indeed, without a persona, it is difficult to hit the bull’s eye and address the right commercial target.
Satisfy the user experience of its visitors and Mr. GOOGLE
The “plus” of the job? A web editor knows perfectly how to operate to facilitate the user experience (UX) and seduce Google. He knows exactly the multitude of small actions to be carried out on the content to optimize the positioning of a site. To know:
- the writing of pleasant to read and airy texts;
- the use of appropriate vocabulary with naturally integrated keywords;
- developing a structure with consistent titles;
- mastery of HTML language and image optimization.
Choose from multiple editorial skills to achieve your goals
To be more precise, you can delegate all editorial creations, such as: fixed pages, product sheets, articles of all kinds (informative, invited, viral, etc.), or even newsletters and digital books. Some web editors can also take on additional actions. Because nothing better in the eyes of Google and for an increase in traffic, than to focus on the user experience. Do you know (for example) that the production of subtitles under the videos or the reinforcement of the internal mesh of a site have a place of choice in the web strategy?
Collaborate with a Web Editor with complete peace of mind
Be serene in view of the skills of the pro editor
In order to devote yourself to your core business, it will be good to delegate your web content in a climate of trust. Confidence that you will have acquired over the course of the missions, by observing for yourself:
- fluency in writing, spelling and typography (skills that cannot be improvised);
- an inspiration closely linked to a style (creativity and singularity);
- production quality with unique, non-duplicated texts (participating in the reputation of the activity and pleasing to Google which penalizes “duplicate content”).
Call on the additional talents of the Web-editor
Able to follow a briefing that you have entrusted to them, many professional writers can give advice in digital strategy. Passionate about their profession and on constant watch, the collaboration with a web editor can extend well beyond the creation of content.
Semantic audit of professional activity
It is an audit which makes it possible to define the key requests around which it would be wise to position oneself.
Content editorial audit
Conducting an editorial audit can also be very useful to highlight areas for optimization.
Development of an editorial plan
To follow up on these investigations, he will be quite able to make you an editorial planning proposal to implement his various observations and recommendations.
In summary, the missions, which are varied, will depend as much on the requests as on the writer. One thing is certain: once the connection has been established, you will enjoy the comfort of working as well as the spin-offs from this new notoriety. And as Andy Warhol said so well: “Notoriety is like peanuts: when you start, you can’t stop”!
Find a web editor suited to your business
Unless you use a digital strategy agency that will manage everything for you, collaborating with a web editor is a definite advantage to a good marketing strategy. However, as you will have understood, “producing to produce” by stuffing a text with keywords without thinking, is not part of the methods of a good copywriter.
Growing editorial needs: recommendation
As the profession is booming, we can only strongly recommend that you approach qualified and/or certified people. With this in mind, beware of platforms whose prices are rather attractive. The editors, anonymous, change almost at each briefing and are often beginners. Editorial performance is therefore not always constant. But rest assured, the solution is near.
Talented writers and tips for your digital communication
The agency is a safe bet. You will discover profiles only trained and certified under the benevolent and perfectionist eye of Lucie Rondelet. And that’s not all. You can browse many articles on the blog full of explanations and advice. If you take a closer look, you will certainly be able to spot the right person for you.
Last tip before looking for your Web Editor
Take the time to set your expectations. As we have seen, web writers have a common base of knowledge and possess complementary skills that can make a difference. Then, do not hesitate to ask the writer you have selected for examples of missions accomplished. Transmitted in the form of URLs or a portfolio, it will be easier for you to get an idea.
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