November 28, 2022

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Sharing articles on social media can make people think they know more about the subject of the article than they actually do, according to a new study from The University of Texas at Austin.

For example, sharing a news article can make people think they know more about its subject, even if they haven’t read it or just glanced at the headline, the study said.

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“Sharing increases confidence because by putting information online, sharers openly commit to expert status,” the study said. “Doing so shapes their sense of self, helping them feel as knowledgeable as their posts make them appear. .”

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Research, Post online In the Journal of Consumer Psychology, including data from the Reuters Institute for Journalism, less than half of consumers read the entire article, while about a quarter read part of the story, while More than one in five consumers viewed the entire article. Title and a few paragraphs.

Professor of Marketing Susan M. Broniarczyk says that if people learn more about a topic, they may feel the need to read or learn additional information about that topic.

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“Such misconceptions about knowledge are difficult to correct,” Broniarczyk said.



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