November 28, 2022

It’s unclear how history will judge Sheryl Sandberg.

Sandberg said Wednesday that she would be leaving Meta after 14 years as No. 2 at Meta, leaving behind a complex professional and personal legacy.

She helped build the company, formerly known as Facebook, into one of the most powerful and wealthy companies in the world.Her writing and advocacy on women in the workplace sad Let Sandberg have an impact on topics that other U.S. executives rarely touch on.

But Sandberg is also partly responsible for Facebook’s failure at a pivotal moment, especially when the company initially denied and deflected accusations against Russia-backed trolls who abused the site ahead of the 2016 U.S. presidential election. Incite division among Americans. While her 2013 book Lean In sparked important conversations, some of the ideas are now outdated.

As my colleagues wrote, “Sandberg is coming to the end of her tenure at Meta, nowhere near the peak of her reputation she has achieved over the past decade.”

Several U.S. superstar tech companies, including Apple, Amazon, Google and Oracle, have gone through relatively new transformations in which iconic founders hand over power to employees. Sandberg is certainly not the founder of Facebook. But without the collaboration between Sandberg and Mark Zuckerberg, Facebook wouldn’t be what it is today—for better or worse.

It’s also hard to imagine that her departure would change Facebook significantly. This suggests that Sandberg’s greatest influence may be over, and that she is no longer as important at Facebook as her supporters or critics believe.

The architect of transforming digital advertising:

Zuckerberg, 23, hired Sandberg in 2008 to figure out how to build Facebook into a large and lasting business. At this point, she achieved more success than anyone could dream of. But this legacy is also complicated.

Sandberg spearheaded a plan to build a more sophisticated ad system from scratch, largely based on a system she helped develop at Google. Ads on Facebook are linked to people’s activities and interests on the site. Like Google, many advertisers buy Facebook ads online, not through salespeople like TV or newspaper ads. Later, Sandberg developed new systems for Facebook advertisers to more precisely target their potential customers.

Google and Facebook transformed product marketing from largely an art into a sometimes creepy science, and Sandberg was one of the architects of that change. She shares the credit (or blame) for two of the most successful, and perhaps least reliable, business models in internet history.

All the anxiety today about apps snooping on people to gather every bit of activity to better market our dishwashers — that’s partly what Sandberg does. Facebook and Google have combined annual ad sales of $325 billion, as do every other online company that makes money from advertising.

A pattern of rejection, deflection, defense.

Sandberg initially said publicly that Facebook played little role in organizing the Jan. 6, 2021, Capitol riot. This is not entirely true. As my colleagues Sheera Frenkel and Cecilia Kang have reported, the use of Facebook to spread misinformation about election fraud has sparked outrage among protesters. Some thugs used Facebook to discuss the logistics of the attack publicly in advance.

In their 2021 book, The Ugly Truth, Sheila and Cecilia wrote to Sandberg’s critics that she responded by trying to defend the company’s or her own reputation rather than doing the right thing part of the pattern.

Sandberg is also one of the heads of Facebook Delayed or insufficient initial response In 2018, news reports claimed that Cambridge Analytica, a political consulting firm, was able to collect the personal information of millions of Facebook users.

Tech journalists and others who follow Facebook closely often ask Why Sandberg chose to stay with the company in recent years. Sandberg lost influence as Zuckerberg took more control of the company, my colleague Mike Issac said in today’s DealBook newsletter.other executives took over duties that once belonged to Sandbergincluding monitoring government policy.

Sandberg may have believed that the world she worked at Facebook was a lot more than outside the company, but it’s hard to tell if that’s true now.

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Tips of the week

Brian X. Chena consumer tech columnist for The New York Times, offers advice on being part of the solution to the scourge of fake texting.

In a recent column, I reported on the growing amount of spam texting that recently surpassed the rise of robocalls.

These texts could be shipping notices for packages you didn’t order, or promotions for questionable health products like diet pills. Links in these texts often point you to a website that asks you for personal information, including your credit card number, which scammers may use to commit fraud.

There are no signs that SMS spam is slowing down. So one of the best things you can do is be part of the solution: forward spam text messages to your phone carrier.

This will help operators understand the phone numbers and languages ​​used in spam text messages. This is useful information to help carriers improve technology to stop these messages from reaching your phone.

Here’s how to forward spam text messages to your carrier:

on iPhone, tap and hold the message, and then tap More. Then press the forward button, the arrow in the bottom right corner of the screen. In the To field, enter 7726 and click Send.

on android phone, tap and hold the message. When the menu pops up, select “Forward Message”. Enter 7726 in the To field and click Send.

  • TikTok’s experiment: A jury ruled Wednesday in a defamation trial between Johnny Depp and Amber Heard. My colleague Amanda Hess recently explored why this trial became the fodder for fans’ near-constant commentary on TikTok and other apps, much of which portrays Depp as a hero and Heard as a hero become a villain.

  • Would it make children safer at school if more children brought their phones to the classroom? expert Tell The Washington Post says they don’t recommend it, in part because they say kids should be focused in emergencies, such as school shootings of teachers and other educators, when phones can make unwanted noise during silent lockout . (Subscription may be required.)

  • Being silent is obviously big business: Bloomberg News reports that people who create Spotify audio mixes that contain only static, ocean waves, or other white noise make up to $18,000 a month report. (Subscription may be required.)

How do overheated rhinos cool down?go through got very dirty.

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