November 28, 2022

Instagram is rolling out new brand identity materials for users and influencers as part of a “visual refresh” it hopes will foster creativity across the platform’s various communities.

this refresh Divided into three parts: a brand new font for the app called Instagram Sans, a new layout and design system, and a new logo with moving gradient colors. Granted, it’s a bit confusing how users and creators use the mobile gradient logo, but it seems like a kind of beacon that gets more people to focus on the content.

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